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"I have been involved in the world of fashion and jewelry design for over 20 years. The element that most defines my style is the combination of gold with an array of different materials such as leather, cotton, and various types of stones and metals. I also like to experiment with integrating different types of jewelry and how people can wear them. My jewelry designs revolve around my mission to integrate fashion and jewelry design. My training and background is from the world of the classics, but in my designs, I aim to transform classic jewelry into pieces that are current, modern and fashionable."




For the last 30 years, Martine Pasternak and her husband have managed Pasternak Findings, a company that specializes in precious metals. For the past 15 years, Martine has managed the sales of gold findings and raw materials in the local jewelry industry. She is responsible for product development and the introduction of new products to the jewelry industry, mainly jewelry findings and materials. In recent years, Martine has shifted her focus to using her vast experience in the jewelry industry to design gold and diamond jewelry for today's modern women.




The name for Martine's first collection, "Industrial Softness," was inspired by the factory where Pasternak Findings began its operations 30 years ago. To this day, the company manufactures raw materials at this original site. Martine spent many years at this location and was influenced by the industrial setting, the machinery and the general atmosphere at the factory. Martine was also inspired by her inner, personal world and the urban and social environment that are part of her everyday life. Martine's strong sense of fashion and style are also expressed in her new jewelry collection. Martine fused inspiration from her work environment and her personal and professional life to create this first jewelry collection, entitled Industrial Softness.



A critical element that was taken into account when Martine designed the collection is how the jewelry will be worn. In French, there is a term for this: savoir a porter. The right combination of clothing and jewelry and the jewelry's versatility for both daily use and special events were important considerations for Martine when she designed the collection. Another element in the design of the collection is the combination of sophisticated elements such as specially designed clasps and quasi-industrial elements that were manufactured using computerized machining techniques.


The most fashionable trends in the jewelry market today served as the basis for the design of the Industrial Softness collection and will also certainly influence Martine's future collections. One example of this can be seen in the connection between different types of materials in the pieces of jewelry, such as the integration of cotton threads and 18k gold chain.


The pieces in Martine's collection simultaneously convey both prestige and accessibility. While expensive raw materials and precious stones are integrated into the jewelry, the pieces are designed to be versatile for customers looking to invest in jewelry at different price points. Necklaces and chains in the collection can be worn in both short and long styles. Corded bracelets in the collection can be worn with multiple numbers of cords, based on the customer's preference. This versatility creates pricing flexibility that is built into the collection. Martine designed the Industrial Softness collection for women aged 25-65 with a strong aesthetic sense for whom fashion and styling are important. The pieces in the collection are the perfect choice for today's career women who are looking to make a statement. 




Pasternak Findings was founded in 1981 as a company that specialized in refining gold for the jewelry industry in Israel. Over the years, Pasternak Findings began to produce raw materials for the jewelry industry including: wires, sheets, soldering materials, and other supplies used in the jewelry industry. As the jewelry industry in Israel transitioned from large industrial manufacturing to a market of designers and jewelers, Pasternak Findings began to import high-quality gold jewelry findings for jewelry designers. To meet the needs of clients and designers, a store was opened in Tel Aviv and recently relocated to the Bursa Diamond District in Ramat Gan. As Pasternak Findings evolved, the company gained considerable experience and expertise in the jewelry market in Israel. Under Martine's leadership, the company became a center of knowledge and innovation for leaders and designers in the industry. Looking forward, the next step for Pasternak Findings and for Martine is to leverage all of this experience, knowledge, and professionalism. Martine is now using her vast skill set to independently design jewelry and cement the company's place as a leader in the jewelry industry.